I was looking at the Coca Cola ads from the 50's. It reminded me of all the advertising they use to load up in my truck when I was working at Coca Cola in Danville in the 50's. There was serving trays, big outdoor thermometers, big round Coca Cola signs and other stuff....back then I referred to as unnecessary junk taking up space in my trunk. We were suppose to distribute it all to the restaurants, store, taverns, and any other place that sold Coke for them to advertise our product.
Most of what I just described are collector items now. I have seen a large round Coca Cola sign go for three-hundred dollars at an auction. I use to give them to kids back in the 50's to slide down a hill in the snow. Who woulda thunk!